When a sponsor sends you a deal deck, you will see a table of projected returns: preferred return, equity multiple, cash-on-cash, IRR. Each metric tells you something different about the deal, and none of them alone gives you the full picture. Understanding what each number means - and more importantly, what assumptions sit underneath it - is the difference between evaluating a deal critically and simply trusting a pitch.

This article walks through each return metric clearly, explains how they interact in the distribution waterfall, and then shows you a simplified example deal so the math becomes concrete.

The Preferred Return

The preferred return (commonly called the "pref") is the annual rate of return that investors are entitled to receive on their invested capital before the sponsor participates in any profits. It functions as a priority in the waterfall, not a guarantee.

Typical preferred returns in multifamily syndications run between 6% and 10% annually, with 7-8% being most common in current market conditions. If you invest $100,000 in a deal with an 8% pref, you are owed $8,000 per year before the sponsor earns any promoted interest from the profits.

Two important nuances:

The Equity Split and Waterfall

Once the preferred return is satisfied, remaining profits are split between investors (LPs) and the sponsor (GP) according to an agreed-upon ratio. This is commonly expressed as 70/30 or 80/20 (LP/GP).

In an 80/20 split, after paying the 8% preferred return to investors, 80% of additional profits go to investors and 20% go to the sponsor. This 20% sponsor share is called the "promote" or "carried interest" - it is the GP's financial incentive for finding and executing the deal.

Some deals use a tiered waterfall, where the split becomes more favorable to the sponsor once investors exceed higher return thresholds:

  1. First, investors receive their 8% preferred return
  2. Next, profits split 80/20 (LP/GP) until investors achieve a 12% return
  3. Above 12%, profits split 70/30 (LP/GP)

This structure rewards the sponsor for outperformance. As an investor, it is important to understand where the waterfall tiers kick in and whether the projected returns put the deal firmly in the higher tiers or only marginally above the pref.

Cash-on-Cash Return

Cash-on-cash return (CoC) is the simplest metric: annual cash distributed to investors divided by invested capital. If you put in $100,000 and receive $7,000 in distributions over the year, your CoC is 7%.

CoC measures only the operating cash flow during the hold period - it does not include the equity upside at exit. In value-add deals, CoC may be low in years 1-2 while renovations are underway, then increase in years 3-5 as rents rise. The deal deck should show projected CoC by year so you can understand the ramp.

The Equity Multiple

The equity multiple tells you the total return across the life of the investment as a multiple of your original capital. An equity multiple of 1.8x means for every $1 you invested, you receive $1.80 back in total - including both operating distributions and the return of capital plus profit at exit.

A 1.8x multiple over 5 years is very different from a 1.8x multiple over 10 years. The equity multiple does not account for time, which is why IRR exists.

Internal Rate of Return (IRR)

IRR is the annualized rate of return on your invested capital, accounting for the timing of all cash flows. It is the discount rate at which the net present value of all cash flows (including your initial investment as a negative cash flow) equals zero.

Practically: a deal showing a 15% IRR over 5 years is projecting that your money grew at an annualized 15% rate, factoring in when you received distributions and when you received your exit proceeds. Because IRR penalizes deals that return cash slowly, two deals with the same equity multiple can have very different IRRs depending on the distribution schedule.

A typical well-performing multifamily syndication projects IRRs in the 14-18% range. Anything above 20% in a value-add deal warrants scrutiny of the underlying assumptions - particularly rent growth, exit cap rate, and hold period. Aggressive rent projections and optimistic cap rate compression are the two most common ways pro forma returns get inflated.

Interested in investing with Zencore Realty? We walk every investor through our deal decks line by line before any capital is committed. Schedule a discovery call to review our current offering and ask the hard questions.

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Example Deal Math

Here is a simplified example to make these metrics concrete. Assumptions: $100,000 invested, 8% preferred return (cumulative), 80/20 equity split, 5-year hold.

Illustrative Deal Summary

Investment amount $100,000
Preferred return (8% / yr) $8,000 / year
Cumulative pref over 5 years $40,000
Return of capital at sale $100,000
Total profit pool at sale (after pref + capital return) $50,000
LP share of profit pool (80%) $40,000
GP promote (20%) $10,000
Total LP distributions (pref + capital + profit share) $180,000
Equity multiple 1.8x

Note: this is a simplified illustration. Real deal models show year-by-year cash flows with assumptions for occupancy, rent growth, expense ratios, exit cap rates, and financing costs. Always request the full model, not just the summary returns page.

What to Look For in a Deal Deck

Before committing capital, review these items carefully:

Strong deals have returns that hold up under stress scenarios - ask the sponsor what the projected IRR looks like if rents grow at only 1.5% and the exit cap is 50 basis points higher than projected. A confident sponsor will run that scenario in front of you. If they cannot, or will not, that is meaningful information.